|
| |
Bill Lester Racing
Facts & Figures
Reaching the highly valued NASCAR fan:
| |
• 75 million, which is 1/3 of the U.S. adult population
• 60% male, 40% female, appeals to both genders-a fit for the entire family
• 32% are between the ages of 18-34 (100 index vs. U.S. population)
• 58% are between the ages of 18-44 (109 index vs. U.S. population)
• 42% earn $50,000+ a year (108 index vs. U.S. population) |
|
|
| |
|
|
|
