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Bill Lester Racing
The Bill Lester Story
Bill Lester occupies a unique position in American motorsports ?a trained engineer with a background in roadracing, Bill is currently the only African-American driver competing in the NASCAR Craftsman Truck Series, and NASCAR? Nextel Cup.
Bill Lester has quickly made an impact on the world of NASCAR racing, earning a spot with Bill Davis Racing and Team Toyota in the NASCAR Craftsman Truck Series. He is a modern-day trailblazer in terms of NASCAR? diversity initiative, and has demonstrated the speed, charisma and media skills to deliver winning results on and off the racetrack.
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Sponsorship Opportunities
Whether it’s a general market campaign or supporting a corporate diversity initiative, Bill Lester offers his sponsors a unique positioning in today’s marketing world. Handsome, eloquent and with a story to tell, Bill has been embraced by Coca-Cola, Toyota, the Craftsman Truck Series, Cheerios and others.
Opportunities range from:
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• Primary team sponsorship (for all or a portion of the season)
• Associate sponsorships
• Personal services agreements
• At-track VIP hospitality and events
• Tie-ins with other team sponsors |
On and off the track, Bill Lester offers an image that makes any corporate sponsor proud.
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